Bayern Munich poach top executive from Bundesliga rival

Bayern Munich have managed to poach top executive from Bundesliga rival to fill the vacant position of board member for marketing and sales.
Bayern Munich agree compensation with VfB Stuttgart for Rouven Kasper.
Bayern Munich agree compensation with VfB Stuttgart for Rouven Kasper. | GREG BAKER/GettyImages

Bayern Munich are not going to make several changes to their board in the coming months. Herbert Hainer looks set for a third term as the President, while Jan-Christian Dreesen will continue as the CEO. The only significant change set to come into effect from the start of 2026 is in the position of the board for marketing and sales.

Michael Diederich has been serving in this role at Bayern, but he has decided to step down on September 30 for a new challenge. The Bavarian club has managed to secure his replacement before his official departure.

The defending Bundesliga champions have reached an agreement with VfB Stuttgart for Rouven Kasper. The chief marketing and sales officer at Stuttgart is set to join Bayern on January 1, 2026. Bayern released a statement on Monday to confirm an agreement to release Kasper. It remains to be seen what exact compensation Bayern have paid for Kasper.

This will be Kasper’s second stint at Bayern. He previously worked at the club between 2016 and 2021 as the in-charge of the Asian market. The new role will be a significant step up for him, but his successful stint at Stuttgart certainly bodes well for Die Roten. His transition to this role will be smoother due to his prior spell in Munich.

Max Eberl looks set to stay at Bayern

Despite the constant speculation in the summer, it does look like Max Eberl is set to stay at Bayern. The board member of the sport was under intense pressure after Die Roten’s underwhelming summer transfer window, where they struggled to get several deals over the line. Rekordmeister also failed to sign their top target, Florian Wirtz, as he left Bayer Leverkusen to join Liverpool.

The record Bundesliga champions were scrambling on the final day to get the deal over the line for Nicolas Jackson. Eberl was heavily linked with a move away from Die Roten. However, there has been significant public backing for him from all senior leaders at the club in the last few weeks.

Eberl has also insisted that he is content with his role at Bayern and is not looking to leave in the near future. He is currently focusing on sorting the futures of several senior players in the squad. The Bavarian faithful will hope that Eberl and Bayern have learnt lessons from the summer to ensure the transfer business in the upcoming windows is much more efficient.