What is Bayern Munich getting in Kim Min-Jae?
A New Market
Bayern Munich is one of the most financially stable clubs in all of Europe. One reason is their great sponsorship deals and marketing efforts which can be traced back to Bayern legend Uli Hoeneß who started the strong efforts in commercial revenue and generated big profits for the Bavarian club. The signing of Min-jae allows Bayern to enter into a new market and the opportunity for financial growth.
On top of being a superb defender, and a player that will no doubt find his way into the Starting XI for the 23/24 season, Min-jae will allow Bayern to reach an audience that they may have struggled to reach previously in Asia.
While Tottenham attacker Son Heung-Min is arguably the face of the South Korean national team, Kim Min-jae has positioned himself to take over that role. With Die Roten in a position to showcase him as an important member of the squad moving forward, the marketing and commercial revenue in the Asian market could be poised to expand, which would surely be a welcomed addition to the financial books.
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Kim Min-jae’s quick rise from the Chinese Super League to now that of the German Champions is very impressive. What is equally impressive is the Bayern Munich board’s capture of such a high-quality player so quickly to replace the soon departing Lucas Hernandez. Die Roten has entered this summer transfer window with a mission to improve the overall quality of the team and with the addition of such a highly regarded center-back like Kim Min-jae, the Munich-based club has taken another step in strengthening the team ahead of the 23/24 season.